Shiseido aims to enhance its presence in the Prestige beauty segment through a new partnership – with the British luxury brand, Burberry Beauty. Shiseido will be distributing Burberry Beauty products throughout Japan, due to this new agreement that both companies have signed.

Shiseido has been the sole distributor of Burberry fragrances in several countries through its Paris based fragrance subsidiary Beaute Prestige International, however, this will be the first opportunity for Shiseido to distribute Burberry’s make-up and fragrance products in its home market.

This partnership is one of a series of new developments for Burberry in Japan as it rolls out its global brand offering across the country. This summer, the brand’s licensed products will be replaced with the Burberry global product range including its British made heritage trench coats and scarves.